Internet of Behaviors (IoB) is a technology concept that uses data from digital devices and connected systems to understand how people behave and interact with technology. It combines information such as app activity, device usage, location patterns, or online actions to identify trends and behaviors. These insights can then be used to improve services, personalize experiences, or support decisions.
For example, a fitness app can analyze a user’s activity patterns and provide personalized exercise suggestions based on their habits. This can make digital services more relevant and useful. IoB is applied in retail, healthcare, marketing, transportation, and customer experience. It can help organizations understand user preferences, improve services, identify patterns, and make more informed decisions based on behavioral data.
