Broadcast streaming is the delivery of live audio or video content over the internet so audiences can watch or listen as the event happens. Unlike traditional broadcasting, which relies on systems such as terrestrial transmitters, cable networks, or satellites, streaming sends media as data packets to connected devices. The content is typically encoded, divided into small segments, and delivered through a streaming platform or content delivery network.
It is used for live news, sports, concerts, webinars, gaming, and online events. Adaptive bitrate technology can adjust video quality to match a viewer’s available bandwidth, helping maintain playback when network conditions change. Broadcast streaming can therefore reach audiences across smartphones, computers, smart TVs, and other connected devices.
