Business Intelligence (BI) is the practice of collecting, organizing, analyzing, and presenting business data so people can understand performance and make informed decisions. BI systems bring information from sources such as sales platforms, financial systems, customer databases, and operational software into reports, dashboards, and visualizations that reveal patterns and relationships.
Unlike a single analytical calculation, BI provides an ongoing view of how an organization is performing. A sales team, for example, can use a BI dashboard to compare revenue by product, region, and time period, identify underperforming areas, and investigate the factors behind changes. Common BI technologies include data warehouses, reporting tools, dashboards, and data visualization platforms.
